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G. Belletti, T. Burgassi, A. Marescotti, S. Scaramuzzi (2005) The effects of certification costs on the success of a PDO/PGI

Paper,
92nd seminar on quality management and quality assurance in food chains (EAAE Seminar)

Document:
Belletti_et_al.pdf

Abstract
The paper aims at categorising and qualifying costs and benefits of using Protected Designations of Origins or Protected Geographical Indications through a case – study analysis. The paper shows how the amount and the distribution of the direct certification costs among the actors of the chain also depends on product certification bodies and their relationships with the actors, especially Consortia. But direct certification costs emerge as an important but not as the main element in the firms’ decision whether to use or not a PDO-PGI. The paper draws a cost-benefit balance useful to evaluate the opportunity of valorization of an agrifood product through a PDO-PGI.

Keywords: Food quality, typical products, PDO/PGI, Certification costs, marketing

Relevance to our study:
This paper is relevant to the project because there’s a very detailed analysis on the costs of PDO/PGI certification system considering three study cases in Tuscany ( Italy).
Through the evaluation of expected benefits coming from the European protection and of other costs related to the PDO/PGI, the paper draws a first cost-benefit balance, which identifies the factors the actors of supply chains have to evaluate in order to join a PDO/PGI scheme. A comparative analysis on similar products that are marketed with and without a PDO/PGI denomination (where the preliminary, and collective, choice “to apply for PDO/PGI or not to apply for PDO/PGI” has already been made) has been carried out.
That study could be compared with the certification costs of the organic sector.

Relevancy on a scale from 1 to 5 = 5

Review status: Finished
Review started on 2009–01–21
Reviewed by Samanta Rosi Belličre?

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